Originally Posted by
chongcao
To me any new brand within a really big hotel group is total waste to resource and time. I thought hotel Indigo already gone the route but remain lukewarm. Hotel group really need focus, focus on the current market the people they serve. Trying to be everyone and anyone would overkill.
I agree. But maybe they're going to morph Indigo into this product? I think they need to wait and see how well it is received. I can see the concept working in major metro areas, but no so much in small town USA...