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Old Feb 17, 12, 5:03 am
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Face81
 
Join Date: Jan 2012
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Emirates Airline new sponsor of US Open tennis tournament

Did not know where to put this, but a very clever move by EK to raise it's US profile

Emirates Airline new sponsor of US Open tennis tournament

The National staff

Feb 17, 2012

Emirates Airline has signed on as the title sponsor of the US Open tennis tournament, the Wall Street Journal reported yesterday.

The seven-year deal is worth US$90 million (Dh330m) and includes the series of nine men's and women's tournaments leading up to the US Open, the newspaper said.

A spokesman for Emirates said the deal is part of the airline's involvement in sports marketing worldwide. The company has the naming rights to Arsenal's football stadium, a sponsorship deal with AC Milan and deals with 15 golf tournaments.

"We are in sports because they are watched globally and we can guarantee a global reach," Boutros Boutros, the airline's senior vice president for communications, told the Journal.

Lew Sherr, the chief revenue officer of the US Tennis Association (USTA), said the deal will increase global recognition for the Open and the tournaments that lead up to it.
Read more: http://www.thenational.ae/sport/tenn...nis-tournament



Last edited by Face81; Feb 17, 12 at 5:14 am
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