I booked a car at SFO 4 weeks out. Every time I went back to the Thrifty web site, the price had dropped a few dollars. I bring up my reservation, change the car type to the same type and get the lower price! My Ford Fusion has dropped from $45/day to $24/day. Last summer I rebooked a Ford Escape two days before my trip and saved 40% from my original booking of a month earlier.
This is bizzare...but great for me.
So when using Thrifty, check the rates again before your trip!
Is the market for travel so bad that they are desperate to rent their cars and just keep lowering the prices until they do? Or is this something that is common in the industry?