FlyerTalk Forums - View Single Post - Consolidated "Why is this fare so expensive?" Thread [2012]
Old Jan 19, 12, 11:59 am
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Join Date: Aug 2002
Location: Bay Area, CA
Programs: UA Plat 2MM; AS MVP Gold 75K
Posts: 34,976
Originally Posted by Pegasus23 View Post
Wishing Alaska Air would run a non-stop DEN-HNL
Where would they stop for fuel with their all-737 fleet?

The problem with AS and these non-hub flights is they can be short-lived. AS had a very strong network from the Bay Area to Mexico's leisure markets for some time. When the economy tanked and Mexico tourism softened, they cut back substantially and started working on Hawaii.

That's fine if you can jump on a short-term sale every now and then, but if you're looking for long-term fare pressure, who knows what they'll move to next.

I can't count the number of flights they've stopped and started out of the Bay Area over the years. While I applaud them for being nimble and taking risks, for a customer who wants to focus on one (1) carrier and maintain a relationship, they're too all over the place for that.
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