Hmm. I think I've still seen the electronic billboards for FLL (Get some sand in your suit), but now that you mention it, I'll keep my eyes peeled to see if I still see them.
Yeah, my mention of the Miller Park AirTran Landing Zone is in the "Southwest to buy AIRTRAN" thread. I didn't know where else to post it, and that's where the landing zone was mentioned earlier, so that's where I put my update on it.
Some advertising presence in MKE would still help if FL/WN wants to keep putting pressure on F9, but they really don't compete on as many routes anymore, and advertising isn't cheap for heavy rotation like FL was doing on its own.