FlyerTalk Forums - View Single Post - Is the Internet and the economy killing Airline and Hotel Loyalty?
Old Dec 23, 2011, 1:53 am
  #16  
Passmethesickbag
 
Join Date: Feb 2003
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Originally Posted by pinniped
I give the hotels credit for one thing though: they've generally been pursuing a course that, while unfortunately decreasing differentiation and character in the race to cut costs, has generally yielded greater total value for most end users over time. That is, the hotel quality that one real dollar buys me in 2011 is actually pretty good compared to the past 20 years or so (my traveling lifetime). Example: $152 gets you a night at the Renaissance 57 in NYC in January 2012...just a normal rate with normal cancel rules on Marriott.com. I don't think I've ever stayed in a quality Manhattan hotel for $152 - even in nominal terms back through the 1990s!!

I've seen the same pattern in many cities: the hotels are competing hard, offering better promotions than ever and more paths to status than ever, driving down the net cost per unit of lodging, almost no matter how you choose to interpret/measure quality. For their stockholders, it may not be good...I don't trade them directly.

Airlines, on the other hand, I give little credit. If they're destroying loyalty, they're doing through their crappy product. Their main weapon to try to retain loyalty is to simply treat the no-status and low-status members worse and worse, thus creating very high switching costs - at least for people who don't know about or don't have any way to get a status match to another carrier. Unlike the hotels, I'm getting less value per air travel dollar spent.
This is a really good and interesting point. Not only have real-time hotel prices gone down, but unlike the airlines, quality has definitely gone up! Ending up in an overpriced total dump is a much rarer occurrence than it used to be, at least in the US. I guess they didn't have any inclusive meals to cut and no oil price to worry about - and they were able to replace overpriced phone calls with overpriced internet access charges.
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