Originally Posted by
amit1978
No it can only be applied for online. It just seems there is more to this than just simply a broken link
It is indeed very fishy.
When it was working, the link opened a popup window with the application form which from the styling looked like content being served from the Lloyds website.
The popup isn't opening any more so I would speculate it is an Avios "problem" rather than Lloyds, because otherwise the popup would still be opening at least.