FlyerTalk Forums - View Single Post - Question 9: Member Retention
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Old Nov 6, 2011, 4:45 pm
  #8  
Ancien Maestro
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Join Date: Jan 2010
Location: Calgary, Alberta
Programs: Hyatt Diamond, Fairmont Platinum, Aeroplan Diamond, HHonors Gold, SPG Gold
Posts: 18,686
I've come to greatly appreciate the balance FlyerTalk Moderators and TalkBoard have adopted in the area of Member Retention. There is substantive benefit in terms of L/Earning to a better experience on FlyerTalk.. The content on FlyerTalk is simply unequalled to any other Mile and Points website on the Internet.. The content is the draw, and the community is what keeps FlyerTalk members plugged in. These two factors comprises the major reasons why FlyerTalk members want to stay involved..

E-mails of notifications, new threads, and TalkMail.. already has FlyerTalk Members involved on a very regular basis.. Social Networking is evolving at a fast pace. Perhaps, integration of the Social Networking sites and FlyerTalk is the next step to increased retention.. For Miles and Points, FlyerTalk is already a resource that member's cannot go without. Its' all about how a FlyerTalk Member benefits..

A suggestion to consider, is e-mailing deals customized to the preferences of the FlyerTalk Members.. Nobody wants to miss out on the once and a lifetime deal, or the new deal that's coming up..
Its all about personal attention for members, and delivering Miles and Points deals to the attention of FlyerTalk Members.. automatically increasing retention.. by attention.

The existing rules are here for a reason.. FlyerTalk has received accolades and attention internationally for its content and member involvement.. Come economies of scale are problems and challenges that need to be addressed.. Moderators work hard to ensure, that the member experience is enhanced through regular involvement and attention to the content.. and ensuring that members' have an excellent FlyerTalk experience without having to spend countless hours on the computer..

We are all seeking a balance to our lives.. For many members, FlyerTalk has become an intertwined lifestyle, where knowledge is sought continually.. to enhance travel and everyday experiences.

There is always room for improvement.. My belief is that FlyerTalk should focus on longterm retention vs. shortterm retention.. That this incredible resource, remains relevant for FlyerTalk Members for years to come.
Ancien Maestro is offline