Originally Posted by
boogsbobo
We also want to do earnings bonuses with partners... as long as we can keep the program simple and low-cost. Probably work with a turn-key provider for partner earnings.
Our earnings / redemption structure is as follows.
Redemption: 60x cash value. I.E. $100 fare = 6,000 points. We only have one fare type/family.
Earnings:
3 pts per $ on flight
1 pt per $ for tickets booked on-line.
1 pt per $ for tickets purchased with an ancillary (bag, priority boarding, etc.)
2pts per Co-Brand $1 Spent on flights
1 pt per Co-Brand $1 off
potential to earn 7 points per dollar (3 standard, 2 co-brand bonus, 1 web bonus, 1 ancillary bonus)
60/7 = 8.57
Q - does your airline want you to have everyone paying for e.g. priority boarding? If you get an extra point / dollar by doing so (assuming like the online example it is a bonus 1 point for every flight dollar) it seems like a bit of a no brainer to do that - but if everyone suddenly does it, it ceases to be 'priority' and can cause you issues on that end.