FlyerTalk Forums - View Single Post - Creating a NEW frequent flyer program for Latin American Low-cost. Help me design it!
Old Oct 24, 2011, 10:55 am
  #6  
boogsbobo
 
Join Date: Oct 2011
Posts: 19
Originally Posted by AlohaDaveKennedy
KISS - free segment after 8 segments. The .57 just adds confusion. Is the CC the only tie in?
We also want to do earnings bonuses with partners... as long as we can keep the program simple and low-cost. Probably work with a turn-key provider for partner earnings.

Our earnings / redemption structure is as follows.
Redemption: 60x cash value. I.E. $100 fare = 6,000 points. We only have one fare type/family.
Earnings:
3 pts per $ on flight
1 pt per $ for tickets booked on-line.
1 pt per $ for tickets purchased with an ancillary (bag, priority boarding, etc.)
2pts per Co-Brand $1 Spent on flights
1 pt per Co-Brand $1 off

potential to earn 7 points per dollar (3 standard, 2 co-brand bonus, 1 web bonus, 1 ancillary bonus)
60/7 = 8.57
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