FlyerTalk Forums - View Single Post - Slightly OT: Business Case for Grand Slam?
Old Oct 7, 2011, 12:41 am
  #9  
tommyleo
 
Join Date: Sep 2006
Location: PHL
Programs: Former long-time US GP; now AA dirt
Posts: 4,904
Originally Posted by HikerT
I don't think it takes a brain surgeon to do the analysis. Same reason AMEX took it in the shorts for offering everyone 75-100K that called to get matched. Then again, I could be missing something and you might have the smarts to run the marketing for one of these companies.
This is at least the third year that US has offered the Grand Slam promo. There must be some value to US to continue the promo, or else they would not continue it.
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