I was trying to get credit from scancafe.com for a purchase that I was making, and they said they weren't part of the program. I then showed them where they were listed on US's webpage. Scancafe then escilated this to a much higher level and came back to me and said that US listed them without permission and that they weren't part of the shopping mall program!!
I haven't really used the shopping mall much, but it does seem a little too good to be true.