Originally Posted by
tommyleo
But I don't understand why US closed this "loophole." As long as we pay for six rentals, why does it matter if we do them on one day or on six different days?
My guess: because GS isn't just about ginning up revenue, but also about building brand awareness & promoting lasting customer relationships with the partners. (Also, a "real" rental is likely to generate additional revenue for CDW, GPS rental, fuel charges, and the like.) If US could realistically distinguish between "real" rentals and a GS'er doing the entire deal at the counter, I'm sure they would, but they don't because it would be complicated. By contrast, weeding out multiple rentals in a single day is easy.