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Old Jul 24, 11, 2:38 pm
  #6  
ET12
 
Join Date: Nov 2010
Posts: 24
Originally Posted by nsx View Post
Southwest has done the same thing for many years. They almost always show high fares when the schedule first opens. The lowest fares typically appear 8 to 12 weeks before travel. The only exceptions are anniversary sales and other exceptional long-horizon systemwide sales.

I never understood how it made business sense for legacy airlines to offer deep discounts 11 months in advance on peak demand flights that were certain to sell out later at higher fares.
If legacies had deep discounts far out, it was most likely with limited inventory availability. Once those seats were sold, higher buckets would open up with steep price increases.
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