My email is a little different. It includes an interesting promo:
Services will operate from London Heathrow via Almaty in Kazakhstan on a wide-bodied A330 and will offer a full service Business Class and Economy Cabin. You will also benefit from unlimited pieces of hold baggage up to 23kg in Economy and up to 46kg in Business.
Anyone want to take them up on their offer? Think of checking in 1000 balloons.