More polishing of my bloody gold (in the same vein as I'm really looking forward to my upcoming lower deck 747 flight since the upper deck provision was polished away and it's full now).
Surely there (a) aren't
that many golds (any students writing a thesis out there these days? how many are we?) and (b) aren't
that many glasses of bog-standard wine and bowls of soup that are being consumed.
And I, too, resent the notion that this was based on Exec Club member feedback. Pretentious pseudo-marketing speak -- cobblers!
I did use it, it did further reinforce my loyalty to the BA brand, and I do feel glad I status matched with BD a couple of years ago, and I will be maintaining *G going forward -- and I used to be one of the most BA loyal fliers out there. Wouldn't even consider anything else.