FlyerTalk Forums - View Single Post - Clinic Thread – Why is BA’s award availability so bad? And why are the fees so high?
Old Mar 30, 2011, 2:19 am
  #15  
Swiss Tony
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Join Date: Jan 2003
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Originally Posted by where2travel
Putting the cost of these flights at £559 would be on the basis that you value 300k miles as nothing so they don't contribute to the "cost".

Everyone values their miles differently, depending primarily on how those miles were earned or bought in the first place but to give them zero cost/value for pricing a redemption isn't (to me at least) the right comparison.
Quite! Valuing the miles at just 1p each puts this fare on a par with the current EK sale in F to Aus/NZ. QF's F saver fare LHR-AKL is £6900, so that values your miles at about 2p each which I believe is a good target to shoot for.
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