FlyerTalk Forums - View Single Post - Fairmont announces new property in China; Fairmont Nanjing to Open Late 2012
Old Mar 13, 2011, 12:14 pm
  #6  
FA_COR_YYZ
 
Join Date: May 2005
Programs: Air Canada, BA Executive Club, Accor / Fairmont Platinum, SPG Gold, Marriott
Posts: 113
Fairmont vs. Raffles

Originally Posted by tcook052
I wonder of the overall branding strategy with Swissotel and Raffles and whether Fairmont is to be the "lead" brand. This poster would naturally think Raffles would be in some ways more of the brand to emphasize given it's deep Asian roots but there must be very good reasons for stressing the Fairmont brand instead.

Not that it really matters of course just just interesting to me to watch the brand(s) continue to grow and reach a wider audience.
Raffles properties are intended to be more intimate and have a residential feel. Most of their hotels have less than 200 rooms with Dubai and Makkah being the only exceptions. When looking at the list of hotels in development on their website, that trend will continue. And although a few of their properties have some meeting space, the Raffles brand doesn't aggressively target the group market.

With 371 rooms and 2,500 sq m of meeting space the project in Nanjing will be quite similar to other Fairmonts.
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