Originally Posted by
tcook052
I wonder of the overall branding strategy with Swissotel and Raffles and whether Fairmont is to be the "lead" brand. This poster would naturally think Raffles would be in some ways more of the brand to emphasize given it's deep Asian roots but there must be very good reasons for stressing the Fairmont brand instead.
Not that it really matters of course just just interesting to me to watch the brand(s) continue to grow and reach a wider audience.
Perhaps this is a move to consolidate all the brands under one banner at some point in the future. As Fairmont currently has a larger presence across the globe? Much like Frequent Flyer programmes, people often look at the size of brands and their coverage before picking up a program to stick with...perhaps this will make Fairmont more competitive...