But is it really necessary to have the same ad running at the top, right side, and bottom of a page? While I understand that FT needs the ad revenue (and I'm not disputing this fact), does running the same ad on three sides of a page bring in additional revenue? It's distracting to say the least. Making the smaller fonts, and extra white space on the shorter forums, takes away from the ease and enjoyment of reading them.

bj-21.