Some of us will just have to disagree on this. If the hotel wishes to extend some lagniappe to a customer in hopes of getting more room nights, that is fine with me. If they want to provide their usual basic services, I'm good with that, too. Anyone who feels "special and wanted" because of some cookies and milk is, IMO, an emotional cripple who should probably be living with their mommy, who made them that way.
BUT, I understand that their money is as good as anyone else's, too.