There is a feature that's about to be released on co.com that will let you buy double or triple RDMs and EQMs per trip. In order to buy the EQMs, you have to buy the RDMS. The price of the EQMS is roughly 4.5 cpm, and the RDMs is about 3cpm. The RDMS don't mean much to me, so if you're buying it really just for the EQMS you're paying 7.5cpm, which is absurd considering you can do MRs for WAY less than that. Even 4.5cmp is high for a MR. I personally don't think significant amounts of people will jump on this to make it "dilute" the already lack of existing benefits. It may expand the pool of elites, or higher tier, but I'm more concerned about the F fire sale that's been going on lately.