Originally Posted by Traveloguy

Recognised brand and can be used both within and out of Australia. It also has an emotional attachment for many Australians. As it has been a while since the brand was around, most negative aspects of the brand have faded leaving most people aware of only the positive.

Only to the elderly and any positives have faded. Its relationship with NZ will only bring back anger as was it not NZ that drove it into the ground after being severely beaten by previous owner Pete Abels

Most importantly it means that the company (DJ) can consolidate over 1 brand rather than 4 it currently uses which is bizarre since they are not really trying to segment their market in the QF/JQ kind of way.