Originally Posted by
lowfareair
Dollar-Thrifty Automotive Group**: Dollar (leisure) Thrifty (business)
Everything correct IMHO except for this. More accurately, it's:
Dollar-Thrifty Automotive Group**: Dollar (leisure) Thrifty (leisure)
This is both the blessing and downfall for DTAG. The downfall is they don't have an arm to capture the higher-margin business traffic that is willing to pay more for extra services, but the blessing is that they were able to maintain a consistently low cost structure and keep prices low through the recession, which actually served as a tremendous boost to their business as companies previously willing to pay higher prices at Hertz/National/Avis moved their business to Dollar or Thrifty.