Air Canada faces Twitter rage over PR nightmare
http://www.theglobeandmail.com/news/...rticle1662593/
There is a common saying among fliers in this country that “Air Canada is not happy until you're not happy.” While we might chuckle at the phrase, the airline's reputation took a turn for the worse online Wednesday night when they let down a dying little boy.
The 8-year-old's name is Tanner. He is fighting muscular dystrophy. This week a group of people, including the boy's aunt and social media star Scott Stratten, organized a Tweet-a-Thon auction to help Tanner live out his final wishes. In just 30 hours the #TutusForTanner Twitter event helped to raise more than $25,000. Wednesday, Tanner travelled with his aunt, Catherine Connors, to New York to run through Central Park in a tutu on Friday with a team of bloggers (just one of his final wishes).
When they arrived at La Guardia airport they discovered that Tanner's wheelchair had been broken beyond repair. According to Connors (@herbadmother on Twitter), the airline promised an immediate loaner for him (he is immobile without it) but when the travellers called the airline from the hotel Wednesday night they were told that Air Canada couldn't do anything about the chair until Monday.