Moderator: Southwest Airlines, Capital One
Join Date: Sep 1999
Location: California
Programs: WN Companion Pass, A-list preferred, Hyatt Globalist; United Club Lietime (sic) Member
Posts: 21,618
Why should Southwest create a new reason for the once a year flyer, but not the frequent flyer, from booking Southwest? It makes no sense.
Southwest has a crucial differentiator with no change fees, and now they throw it out the window for customers who are infrequent travelers.
Maybe they believe that people are too oblivious to notice. That's not correct. Every customer is as aware as his most knowledgeable friend or family member.