And the SPG marketing team are happy to draw their salary for this? "I know, let's run exactly the same promotion as last year, just a little bit worse. Oh and while we are at it, best make it obviously less attractive than all our competitors' offerings"
The real kicker for me is in most of the European cities I travel to Starwood is the only real option, so we are stuck with each other. Sort of like marrying the prom queen then coming home to find she's had a pair of testicles grafted to her forehead.