There have been a lot of great comments and analysis on this board already, but I will share a few additional tidbits. Many here saw the actual presentation, so I won't focus much on that. Instead, here are some things that may not have been noticeable from the webcast.

• Everyone was kept in a tent outside of the hangar until just before 11 when they lead people through a series of temporary "hallways" consisting of black drapery.
  
  
• It was a rather elaborate stage setup with two large screens. The logistics were well done and professional. Orchestrated much better than the seat sale earlier this year.
  
  
• Several hundred people in attendance, including employees, business leaders, media, and other invited guests. Big-name politicians were invited, but not one of them showed up to my knowledge. It was probably because they didn't have speaking roles.
  
  
• BB had a "clicker" in his hand that would be used to advance the slides. However, when the slide show went slightly awry, he admitted that he wasn't actually advancing them. So, what exactly was the point of that clicker? Was it a facade?
  
  
• Other than that faux paus, BB came across as very professional and clean as a tack. It was a different feeling than the more folksy (but still professional) manner that TH had.
  
  
• Unless I missed it, I didn't hear any details about the Live TV. I think that is a key asset from Frontier that they should keep, plus it's a revenue generator and perk for the elite flyers.
  
  
• I was really hoping they would have an actual aircraft as part of this presentation, but they opted against it. It would have been great theater to reveal the brand by opening the hangar doors or uncovering an actual jet with the branding on it.
  
  
• They served cheese, fruit and (cold) cookies after the event. Minor point, but the old Midwest always had warm cookies to reinforce the brand at events like this. Today, they handed out stuffed animals (dolphins and raccoons) to people on their way out. It's my understanding they had media kits on USB drives also.
  
  
• The BCC in DEN is a great move, and expanding the cookies to all flights will help give them a little differentiation, along with the TVs if they ultimately keep them.
  
  
• I hope they keep John Mahoney as the voice on the commercials, along with the voices of the Frontier animals. They are keeping "The Best Care in the Air" for at least some of their branding efforts. A Whole New Animal also appears to be sticking around. They might want to settle on one eventually, just to hammer it home in the minds of the flying public.
  
  
• As noted above, no announcement on a FF agreement. That is going to be a key issue for many flyers. The fact that the AirTran FF partnership is still around I find particularly intriguing. Will it still be in place after the integration? Perhaps they'll just keep it in place until something better comes along. For all we know, there might not be that many people who take advantage of it, so would be no urgency to eliminate it just yet.

So, in the end, our predictions were spot on. Although I agree that some additional details would have generated some more excitement today about the brand, Knope made some great points above. They can get some positive PR hits if they announce their enhancements one at a time every few weeks or so. That could be a good strategy for them.

Overall, I'm glad I was there, but I was hoping for a little bit more drama...at least some over-produced splashy video announcing the new brand would have created some good theater. When the Frontier name was announced, you could hear a pin drop. It's almost like people didn't know it was coming right at that moment. It was all very low-key, but professionally done, so that's all good. I'll stop rambling now...

I gave my pictures to BlueHorseShoe, so he will be making those available to all of you later. Thanks for reading.