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Old Apr 2, 2010, 11:52 am
  #8  
knope2001
 
Join Date: Oct 2004
Posts: 2,653
Originally Posted by mke9499
Details of the launch, courtesy of the Denver Post:

http://www.denverpost.com/search/ci_14808375

Bedford is making the announcement from MKE.

Is the word "One" part of the new brand?
I have a feeling "1" is....

"we reveal our 1 promise, 1 vision and 1 goal for the new brand."

Normally those should be spelled out..."one promise, one vision, one goal".

Sounds like a very deliberate use of the numeral instead of the word. Hmmm...

Air1, perhaps?
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