FlyerTalk Forums - View Single Post - Rant: The disappearing BD64/BD65 LHR-EDI / EDI-LHR thread
Old Mar 4, 2010, 7:58 am
  #16  
Air Sh......
 
Join Date: Jul 2007
Programs: DC gold, HHonours
Posts: 63
Originally Posted by ajamieson
Absolutely, I agree about the loads. But what about the yields? Those two dozen people on the 65 might be full fares that only chose a return trip on bmi because the late flight home existed. Take the 65 away, and suddenly the 50 has fewer pax. The BD56/BD59 is probably one of the consistently busiest flights, but it is packed full of Asian tour groups on connecting fares, leisure passengers on T, N or E fares and positioning crew; I can't believe that puts any money in the till. Your faith in the good sense of management is touching
I take your point about the return element but I'm sure if BD65 regularly had 24 full fares there's no way they'd be cancelling it.
BD65 always seems to me to be an off-peak cheap fare special, with the odd business type passenger who's missed the BD63 or BA equivalent by a whisker (myself included once). I cant speak for BD64 though, never used it.

Foolish as it may be, I guess I do have faith that someone, somewhere, is making these decisions based on something - loads, yields, revenue - whatever. There must be some analysis criteria used that dictates they cancel BD64/65 as opposed to BD62/63 or any other combination.
Especially under LH, I cant believe they would be allowed to cancel anything that was making money - assumption therefore being that BD64/65 dont.

The thought of some kind of 'wheel of fortune' random flight cancellation selector being spun round at Donington Hall is a funny one though
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