Originally Posted by
NoOneOfImportance
Bedford has said this consistently yet many continue to speculate that there will be a single brand. It will not happen any time soon.
When BB talks about unified brand he means the product. Anyone who's taken an introductory marketing class knows the brand is far more than just a name. They can easily keep both brand names while combining the actual product so that whether you get on an Airbus or an E190 you know what to expect. This is far more important than getting rid of one name or the other or both.