I got a targeted Gold card also. Haven't yet had the oppotunity to do much with it but I would love to emulate videomaker in getting "50,000 bonus miles after a few stays", though I am not sure how this will happen if as JDiver says "HH allows a poor exchange TO AAdvantage".
I guess I need to go read my HHhonors guidelines and figure it out.
Basically I am only in the Hotel programs for the AAdvantage miles. No chance of AA miles no great reason to stay at the hotel.
Currently I am focussing on *wood (7 night booked so far for next month), because it seems to give me the best conversion to AAdvantage miles. If anyone has a better idea I am open to suggestions.