Originally Posted by
moondog
I'm not all that worked up about finding award seats either. It's a foregone conclusion that my miles will fetch a kick-butt redemption or two.
What bothers me is the combination of the marketing spin that was promoted in the offer (e.g. "2 tickets to Europe") and the tendency of ba.com to push silly redemptions.
The marketing spin has to pick the most obvious so to catch the highest number of eyeballs.
The most obvious for BA, needless to say, would be "to Europe".
I am just amazed by how many newbies have been brought out from the woodwork on this offer. They are immediately being thrown at the much more sophisticated level of the art of award redemption if they want to use their miles more cost-efficiently. A good portion of these folks never have a mileage-earning account before, nor redeeming any award ticket of any airline... Mercy to them!