Considering that using the BD*G card outside of the usual BMI airports is usually greeted with confusion, not mentioning the airline on the card will cause even more confusion.
This must be the first time a loyalty card doesnt have the name of the airline or airline logo doesnt appear on the front of the card.
The fact that DUB and AMS arent metioned on the card either points to stupidity on behalf of the airline, or the fact that cards were sent out too early. I really hope its the former.