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Old Nov 6, 2009, 8:26 am
  #12  
newsmanhoss
 
Join Date: Dec 2007
Posts: 2,412
Originally Posted by BlueHorseShoe2000
Southwest is not always the lowest game in town. The benefit of having Southwest in MKE is that they have traditionally been a lot more rationale when it comes to setting fares, etc.
This is very true indeed. I have seen many cases where Southwest wasn't the lowest in town on certain routes.

For some travelers, however, Southwest might not have the lowest base fare, but could still be cheaper due to the lack of bag fees. I wonder how long WN will be able to hold out on that. Many people always look at the base fare and forget to factor in the bag fees.

Southwest has been doing a great job of marketing this advantage. If, over the long haul, they plan to remain the last big carrier without these fees, they should continue to hammer away at this competitive advantage so that people who check bags get in the habit of automatically adding in bag fees when comparing with fares on other carriers.
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