The value in the card is the free companion award, that requires BA metal, and there the value is in premium class travel.. leverage it the way I described above, 2 people get the card and pool miles via a household account... one hits the minimum spend for the voucher.. 240k miles 2 ppl fly F US-LHR-DXB. Crazy, considering it's only $32k in total spend on a credit card to get that. ^
Or 1 person could get the card, put $40k in spend on it, hit 150k miles and 2 people fly say LAX-LHR in F.