But why not continue them as awards without the ceremony? I understand all the management explanation, however the Freddies have become quite a decent name on their own, and the way that certain travel related sites have promoted them over the last 2-3 years has been amazing. Why not still have the awards, just without all the pomp and splendour. People vote, there is a deadline, and the awards are announced. These are the most credible ones out there and it seems such a shame to throw it all away.