In some ways agreed (I was not really coming after ya!). I think that as a nation we have degenerated to using catch phrases and emotional links to further something else. Even the evening news is not fact based presentation anymore, it is either biased, slanted, or downright incorrect (in several different directions, not just liberal or conservative). I think that presenting facts, well reasoned policies (even when there is conflict about it) and sticking to the basics would help any agency nowadays. There is currently too much focus on focus groups and polls and such, when finding credible threats (whatever threats they may be) and taking steps to prevent them (whatever steps are deemed most effective at preventing said threats) should be the building blocks for all policy. That being said, I have a given framework I work within (SOP) regardless of what I agree with or don't agree with.