Originally Posted by n301dp

My SE roommate and I (a GE) both received letters from Delta today describing the "benefits" that will come from the 2010 medallion program. In addition to a shiny brochure introducing the program, a letter from our BFF Jeff was included.

In the six paragraph letter, there were no fewer than 7 (seven!) "industry leading" and "best in class" references. Therefore, I'm led to the conclusion that if Delta repeats it enough, it must come true.