Originally Posted by
drsan
+1. Remember the key to DL's behavior these days, as MikeMpls said: Beancounters Rule.
Repeat. Beancounters Rule.
This is truly a race to the bottom. Harmonize the programs to the lowest common denominator. The previous business strategy of "be better than the competition, attract net new customers and thus make $" has been replaced with "be the same as the competition but squeeze the existing customers harder than the other guy and thus make $"
Beancounters Rule.
One can only wonder when DL will tire of issuing Diamond benefits and institute a new 5th tier, above Diamond. Or, maybe they already have; perhaps the infamous 2% Club is still alive and well, but now 2% of Diamonds.
This is a pretty good summary of how DL management behaves. Unfortunately, the "beancounter" culture is deeply embedded at DL HQs even beyond just DL's accounting and finance staff. Add in a mix of Enronesque Jeff and the situation is ugly.