Here are my thoughts on this.
I've never been upgraded as a military member. If I sit in F/C it's because I used an upgrade instrument, or it's a op up.
Regarding the "business decision" as a plus or minus for Continental I've seen nothing but opinions and we all know what they say about those....
For those that wish to thank military members for doing what they thank you. For those that chose not to thats ok too as we've given you the right to free speech, your opinons, and beliefs.