Originally Posted by
gleff
Precisely for the same reason that Intercontinental Hotels Group didn't announce this, you won't see a banner ad on their home page either.
They don't want to undercut the rates they're getting from existing bookings. If they 'announced' this they might as well just cut all their rates to this price. But they don't need to. They DO get bookings at those prices.
They are attempting to drive INCREMENTAL BOOKINGS that are likely to be especially price sensitive. They're trying to go viral. They're basically doing the same thing as Priceline, with the added benefit of course of not paying Priceline (and in this case they're incentivizing their employees instead of paying a PL commission.
Perhaps and just maybe I've been reading fine print for far too long and have become too skeptical but with this promo the absence of fine print is what originally made me wonder. No blackouts dates, no room category restrictions, flexibility of the rate and full FPC earning for the rest of the year seems to this observer unlike anything Fairmont has done before. Yes, curious times call for inventive measures but mirroring PL isn't a tactic many upscale hotel chains would likely admit to doing. Of course that just MHO.