Dont think you can order directly. I purchased 3 recently from ebay (
http://cgi.ebay.co.uk/ws/eBayISAPI.d...m=220312368558) for the same sellers current sales. I have also done this previously, buying on ebay, then activiating online - works a treat, though not quite what we europeans are used to.
While not what we are used to, it works a treat - the real pain is you dont get confirmation sms's till you get to the states as they dont allow roaming with those sim cards