I suppose that there is little that one could add to the ongoing list being generated here. However, I feel like the thing that I enjoy most about Continental, apart from the tangible perks, is the fact that no matter what, and almost without fail, Continental employees thank me for my business.

I come from the world (and line of work), where the voice of the customer is king. Continental agents always thank me for my business, go out of their way to assure me that my 'status' with the airline is playing a factor in the process, to congratulate me on making the decision to purchase a lifetime PC membership, to invite me to enjoy this benefit or the other, and the list goes on.

Being made to feel like a person with respect, attention, and gratitude -- complete with a little pampering every now and again -- is a time-honored and oft underestimated activity for service related industries. I am so happy that Continental chooses to stay "old school" here.