Not fond of the "first come first served" aspect. I'd prefer they do it the way baseball teams handle playoff tickets these days, via a lottery: get your request in by a certain date/time, then they pick people at random.
Of course, given the attitude of some people here, if they didn't get picked they'd assume it's a scam and sign LHW's executives up for porn spam. Yeah, LHW screwed this up pretty badly and it's disappointing, but I don't understand why some folks seem to think LHW has actually done them harm.
My opinion, YMMV of course.