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‘You’ll Be OK,’ Says Marriott CEO to Starwood Members

‘You’ll Be OK,’ Says Marriott CEO to Starwood Members
Jennifer Billock

Marriott’s CEO recently told Starwood loyalty members not to worry, that everything will be OK.

With Marriott’s recent acquisition of Starwood in a deal that’s supposed to complete in June, it’s understandable that a lot of questions about loyalty programs would pop up. But Marriott CEO Arne Sorenson has tried to put everyone’s mind at ease. His message: “You’ll be OK.”

Throughout the acquisition process, the two hotel companies’ loyalty groups, Marriott Rewards and Starwood Preferred Guest, have been vocal with their concerns, wondering what will happen to their rewards and plans. But Sorenson says not to worry—the merger will only create a bigger and better loyalty offering.

“[The combined plan will be] something that is even more powerful for our customers so they’ll say ‘Why should I get a card with anyone else?’ We’ve heard from SPG members loud and clear when they say ‘Tell me I’ll be OK,’” Sorenson told CNBC, as reported by Skift. “You’ll be OK. I want to make sure we continue to earn that loyalty.”

According to Skift, Sorenson’s statement just drove home a point he made earlier on a call with stakeholders about earnings: “How do you take these two leading loyalty programs in Marriott Rewards and Starwood Preferred Guest and create something which is more powerful? The only concern we hear in response to the deal is Rewards and SPG members who want to know their points are protected. The principle reason for the deal is to redouble our commitment to them.”

[Photo: Marriott]

View Comments (10)

10 Comments

  1. slawecki

    February 19, 2016 at 1:23 pm

    i’ll love you in the morning

  2. Sabai

    February 19, 2016 at 7:21 pm

    Come on baby, you know that I’d never lie to you.

  3. Centurion

    February 21, 2016 at 11:27 am

    I will respect you in the morning

  4. krlcomm

    February 22, 2016 at 5:34 am

    Trust me, you’ll be fine… lol…

  5. Sydneyberlin

    February 22, 2016 at 5:55 am

    As if… How gullible does he thinks his customers are!

  6. KENNECTED

    KENNECTED

    February 22, 2016 at 10:11 am

    I smell BS! However, we would need to know what his definition of “OK” is!

  7. Buffaloflyer

    February 23, 2016 at 7:15 am

    If you like your plan, you can keep your plan!

  8. DCBob

    DCBob

    February 23, 2016 at 2:45 pm

    Excuse me, but we will just be “OK”? Those words are NOT reassuring to me. I want to be more than just OK. He should have said that we will LOVE the new benefits that will added to the new combined plan, but he did not. Why not? There won’t be any. I predict that Marriott will first abolish SPG’s free suite night awards in order to conform to the Marriott’s less generous current plan. And reduce the number of points per dollar or increase the number of stays and nights needed for top tier elite status. What else is coming? Don’t ask!

  9. sunil

    March 4, 2016 at 7:01 pm

    RUN !!!

  10. Counsellor

    March 14, 2016 at 7:33 am

    Another “enhancement” no doubt?

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