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Credit Cards

Apple’s New Credit Card May Be Sexist

Apple’s New Credit Card May Be Sexist
Jennifer Billock

Did you get the new Apple Card? If you’re a woman, you may have received a much different credit limit than a man according to a new complaint. It’s corroborated by Apple’s own co-founder Steve Wozniak, who received a credit limit 10 times higher than his wife’s despite their having no separate bank accounts or separate assets.

Apple is currently being investigated following complaints that its new credit card, the Apple Card, is sexist. Apparently, women who apply for the card receive much lower credit limits than men who apply. And, while the evidence is still currently anecdotal, it’s backed up by some pretty big names.

Not only has Steve Wozniak reported the “sexist” credit limit bias, which he recently Tweeted about, so has tech entrepreneur David Heinemeier Hansson. Hansson says that, even though his wife has a better credit score he does, his credit limit was set 20 times higher than hers. While no one is directly calling Apple executives biased, Hansson and others have pointed to the algorithms used to set credit limits which might be inherently biased against women.

Officials with the Department of Financial Services in New York, who will be investigating the claims against Goldman Sachs which issues the Apple Card, say that it doesn’t matter who did the discriminating: “Any algorithm that intentionally or not results in discriminatory treatment of women or any other protected class violates New York law.”

“We will be conducting an investigation to determine whether New York law was violated and ensure all consumers are treated equally regardless of sex. Any algorithm that intentionally or not results in discriminatory treatment of women or any other protected class violates New York law.”

The Apple Card, launched in August, is Goldman’s first credit card. They have responded to the accusations by saying, “Our credit decisions are based on a customer’s creditworthiness and not on factors like gender, race, age, sexual orientation or any other basis prohibited by law.”


[Image Source: Apple]


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1 Comment

  1. mvoight

    January 10, 2020 at 1:07 pm

    Maybe Woz got the higher limit because he is, after all, Steve Wozniak. No other Wozniak name came claim the same recognition.
    In San Jose, California there is even a street named “Woz Way” by the Tech Museum

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