Virgin Creates the Opposite of SSSS

Virgin Australia has done it again, announcing another new feature that will make traveling more inclusive to everyone and a whole lot easier. Virgin Australia has introduced a new code for boarding passes. But instead of inducing anxiety like the dreaded SSSS, this code is designed to reduce it. 

Hot on the heels of introducing free checked bags and carry-ons for children less than two years old, Virgin Australia has launched yet another new initiative aimed to make flying inclusive and a whole lot easier. Now, travelers who are afraid of flying are able to select a “Nervous Flyer” box in their reservation. This designation will put the below symbol on their boarding pass to alert crewmembers to give them special attention before and during the flight.

“Our research tells us more than 11 percent of our guests experience high levels of nervousness about travelling, and that they want information and support to help them through their next flight,” Virgin Australia’s acting chief operations officer Stuart Aggs told News.com.au. “The Nervous Flyers program allows us to connect with our passengers throughout a number of touchpoints during their journey. Whether it’s sharing breathing techniques from one of our expert partners or a video to help put passengers at ease about turbulence, we want our guests to know we care and we’re here to support them.”

Participants in the program will get personalized health and wellness emails, behind-the-scenes information about how the airline works, a positive affirmation text sent the day before takeoff, inflight meditations on the entertainment screen, and check-ins from flight attendants during the flight.

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