Virgin Atlantic Unveils Latest Economy Products
Jackie Reddy March 09, 2018
Come spring 2018, Virgin Atlantic passengers can take their pick from among three different economy products, including an ‘Economy Light’ fare. Similar to the basic economy offered by Virgin partner Delta, this no-frills fare does not come with a checked luggage allowance and is non-refundable.
As part of a multi-million pound investment in its economy class experience, Virgin Atlantic has announced that, beginning spring 2018, passengers can take their pick from among three different economy products.
Commenting on the launch in an official statement earlier this week, the carrier said, “Recognizing that one size doesn’t fit all, from spring 2018 Virgin Atlantic will introduce ‘Economy Delight’, ‘Economy Classic’ and ‘Economy Light’ tickets. The three new ways to fly will allow customers to choose the product that suits their budget and travel style – but never compromise on inclusive food and drink, unrivalled service, and in-flight entertainment.”
Both ‘Economy Delight’ and ‘Economy Classic’ fares include a checked luggage allowance of 23 kilograms (50 lbs), complimentary seat selection and meals. However, the former option also offers passengers a seat with extra legroom as well as premium check in and priority boarding.
The third fare, known as ‘Economy Light’, completely eliminates a passenger’s checked luggage allowance. The carrier said that this class “will always offer Virgin Atlantic’s lowest fare – making long haul travel affordable and accessible for millennials, and customers jetting off on city breaks.”
Broadly speaking, this ‘Economy Light’ fare has similarities to the basic economy fare already operated by Delta Air Lines, Virgin Atlantic’s partner.
Speaking of these new economy products, Craig Kreeger, the carrier’s chief executive said, “We’re unveiling the biggest change to our Economy cabin in over a decade – launching three new ways to fly, and a host of innovations on the ground and in the air as part of a wider £300 ($416) million investment in our customers.”
He added, “We always want flying with Virgin Atlantic to be more special than other airlines, and we’ll never compromise on excellent service, industry leading food and drink and cutting edge in-flight entertainment – regardless of which economy ticket our customers are traveling on, they’ll be able to enjoy all this on-board.”
[Photo: Shutterstock]
