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United Invites Premier Elites To “Pick Your Path” Towards Future Rewards

United Invites Premier Elites To “Pick Your Path” Towards Future Rewards
Joe Cortez

United Airlines is rolling out a new plan to help welcome MileagePlus Premier elites back to flying when they feel comfortable. Under the “Pick Your Path” promotion, frequent flyers will get to choose their return bonus, ranging from Premier Qualifying Points to opportunities to pick up double miles.

United Airlines is welcoming back their MileagePlus Premier elite members with new ways to pick up extra points towards requalification in 2022. In a press release, the Chicago-based airline announced the “Pick Your Path” promotion, running from April 29 through July 27, 2021.

“Paths” Include Welcome Back Bonuses and Double Points Opportunities

“While demand for travel is steadily increasing, we recognize that different customers are beginning to return to travel at different times,” Luc Bondar, United’s vice president of marketing and loyalty, and president of MileagePlus, said in the release. “Offering three separate promotions allows us to meet our Premier members where they are and gives our members the opportunity to select an offer that is meaningful to them whether they’re ready to travel now or if they’d rather receive miles to save for a trip later on.”

The “paths” are broken up into three different promotions, intended to welcome back flyers who are at different places when it comes to flying once more. With the Welcome Back Bonus, eligible Premier elites will be given the option to earn 25 percent of their outright Premier Qualifying Points required to hold their status for another year. Paired with the 25 percent bonus elite flyers were given to start 2021, those who accept the bonus can earn another year of status at half the required points.

For those who aren’t planning to fly before 2021, the Easy PQP “path” gives qualifying members a 10 percent deposit of the outright Premier Qualifying Points requirement for their current status level. The bonuses will range from 350 points to 1,500 points, depending on the status level.

Finally, those who want to collect reward miles towards future flights can pick up double miles with the MileagePlus X app. The double miles will max out at 10,000 bonus miles total.

Flyers will have until May 13, 2021 to select their “path.” If they do not choose, they will be automatically given the 25 percent welcome back bonus.

Bonuses Encourage Elite Flyers to Return to the Skies

The bonuses mirror previous offers by the airline to continue to engage elite flyers and encourage them to spend with the carrier into what is projected to be a busy summer travel schedule. During the height of the COVID-19 pandemic, United extended 2020 elite member’s status into 2021, with the hopes they would be able to re-earn the Premier Qualifying Points as the novel Coronavirus outbreak came to an end.

Share your thoughts on the “Pick Your Path” promotion on the FlyerTalk Forums!

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